What the mobile landscape means for business in 2013
This week our Marketing Director, Nick White, was on the panel for QuBit’s Breakfast masterclass that considered what the mobile landscape means for business in 2013. Nick urged people to think about how mobile can influence every part of the purchase. Some interesting facts came out of the discussion, including:
• 1 in every £10 spent in the UK is on a mobile device
• 47% of people will shop elsewhere if their mobile experience isn’t up to scratch
• 80% of brands don’t have a mobile website
We look forward to participating in more of QuBit’s masterclasses in the future.
PM backs mobile payments
The profile of the mobile payments industry got a boost this week when David Cameron held up Alastair Lukies and Monitise (one of MMN’s major shareholders) as a major British success story in his closing speech at the Conservative Party Conference. It is great that, in Monitise, the UK has a true global leader in this exciting industry.
4 pointers for mobile success
Amazon is leading the way in terms of mobile commerce innovation and we enjoyed this article, (which attempted to explain their success with 12 reasons), because of their applicability to all retailers. However, we think it could be boiled down to four:
1. Product range – people go to Amazon invariably because they know they can get what they want there for a reasonable (not necessarily the cheapest) price.
2. Designed for mobile – Amazon’s merchandising and design are specific to mobile (it isn’t a lift and shift of their e-commerce proposition).
3. Easy to buy – Amazon offers one-click purchase. Last week in our blog we saw that the dropout from mobile sites is 75% more than from e-commerce sites. One-click purchase will massively reduce that dropout. (Of course, MMN are able to provide this capability to every retailer who isn’t Amazon!).
4. Barcode scanner – this is a brilliant example of how an online retailer can use mobile technology to successfully disrupt the High Street. Amazon are encouraging people to go into someone else’s retail store, barcode the product and see how much they could buy it for online. They’re using the store as a showcase for their products by offering the consumer a more convenient one-click experience.
Will Collect leave Facebook wanting?
Facebook are trialing a Want button and a Collect button. The Want button is an opportunity for Facebook to connect retailers with consumers, while the Collect button could be a way of putting a Pinterest-style collection together for the Facebook user, which would be a sensible defensive play against the upcoming social network. They have two challenges: the beauty of Facebook is the simplicity of the experience. If you add ‘Collect’ and ‘Want’ to ‘Like’, it undermines that simplicity and may confuse people, turning them turn off. Secondly, ‘Want’ seems to involve directing people away from Facebook to the vendor’s website. It would make sense for Facebook to offer a way to purchase within their environment but it’s contrary to their philosophy to hold data like addresses and bank details. Facebook hasn’t resolved their commerce solution yet, but these are baby steps in the right direction.